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Hour Loop Reports Second Quarter of 2025 Results

Profitability Continues Despite Challenges for the Overall Economy

Redmond, WA, Aug. 12, 2025 (GLOBE NEWSWIRE) -- Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop”), a leading online retailer, announces its financial and operational results for the quarter ended June 30, 2025.

Financial Highlights for Second Quarter of 2025:

  • Net revenues decreased 3.4% to $27.1 million, compared to $28.1 million in the year-ago period;
  • Net income increased to $1.2 million, compared to $0.6 million in the year-ago period; and
  • Cash used in operating activities for the six months ended June 30, 2025, was $0.9 million, compared to cash provided by operating activities of $0.9 million in the year-ago period.

Management Commentary

“The second quarter of 2025 brought meaningful disruption to the retail sector as new U.S. trade actions targeting Chinese imports reshaped sourcing dynamics, pressured margins, and introduced heightened uncertainty across global supply chains. Retailers had to adapt quickly to rising costs and increased operational complexity.” said Sam Lai, CEO and interim CFO of Hour Loop.

“Despite these headwinds, Hour Loop delivered a strong quarter. Net income was nearly double compared to the same period last year, even as revenue declined modestly — marking our best second quarter performance to date.”

“This outcome was not accidental. Over the past several years, we’ve made focused investments to improve our operating efficiency, streamline our cost base, and build margin resilience. In the second quarter of 2025, we saw that effort materialize through expanded margins and reduced operating expenses. These improvements weren’t short-term fixes — they are structural gains that we believe position us to weather volatility and outperform through cycles.”

“Looking forward, we believe we are well-positioned for the second half of the year. Our strengthened operating model gives us the flexibility to defend margins or pursue growth offensively as conditions evolve.”

“To our shareholders — thank you for your continued trust. To our team around the world — your focus and execution made this performance possible. We’re proud of what we’ve accomplished together, and we remain committed to building long-term value, even in uncertain times.”

Second Quarter of 2025 Financial Results

Net revenues in the second quarter of 2025 were $27.1 million, compared to $28.1 million in the year-ago period. The decrease was mainly impacted by higher sales prices.

Gross profit percentage for the second quarter of 2025 increased 1.5% to 57.2% of net revenues, compared to 55.7% of net revenues in the comparable period a year ago. The increase was primarily driven by strategic price adjustments.

Operating expenses as a percentage of net revenues decreased 1.1% to 51.2%, compared to 52.3% of net revenues in the year-ago period. The decrease was mainly caused by the significant reimbursement for the claims of last year.

Net income in the second quarter of 2025 was $1.2 million, or $0.04 per diluted share, compared to $0.6 million, or $0.02 per diluted share, in the comparable year-ago period. The increase was driven by decreased costs and expenses as a result of the reasons mentioned above.

As of June 30, 2025, the Company had $0.3 million in cash and cash equivalents, compared to $2.1 million as of December 31, 2024. This decrease was driven by the loan repayment and growth of inventories.

Inventories as of June 30, 2025, were $20.9 million, compared to $14.6 million as of December 31, 2024. The Company intentionally ramped up inventory investment during the second quarter of 2025.

Full Year 2025 Financial Outlook

For the full year 2025, Hour Loop is not able to provide forward-looking guidance at this time due to ongoing economic uncertainty, primarily influenced by current tariff conditions.

About Hour Loop, Inc.

Hour Loop is an online retailer engaged in e-commerce retailing in the U.S. market. It has operated as a third-party seller on www.amazon.com and has sold merchandise on its website at www.hourloop.com since 2013. Hour Loop further expanded its operations to other marketplaces such as Walmart, eBay, and Etsy. To date, Hour Loop has generated practically all its revenue as a third-party seller on www.amazon.com and only a negligible amount of revenue from its own website and other marketplaces. Hour Loop manages more than 100,000 stock-keeping units (“SKUs”). Product categories include home/garden décor, toys, kitchenware, apparel, and electronics. Hour Loop’s primary strategy is to bring most of its vendors’ product selections to the customers. It has advanced software that assists Hour Loop in identifying product gaps so it can keep such products in stock year-round, including the entirety of the last quarter (holiday season) of the calendar year. In upcoming years, Hour Loop plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs.

Forward-Looking Statements

This press release contains statements that constitute "forward-looking statements," including with respect to Hour Loop’s business strategy, product development and industry trends. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Hour Loop. While Hour Loop believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to Hour Loop on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in Hour Loop’s filings with the Securities and Exchange Commission, as the same may be updated from time to time. Thus, actual results could be materially different. Hour Loop undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law.

Investor Contact

Finance Department, Hour Loop, Inc.
finance@hourloop.com

HOUR LOOP, INC.
CONSOLIDATED BALANCE SHEETS
(In U.S. Dollars, except for share and per share data)
As of June 30, 2025 and December 31, 2024
(Unaudited)

    June 30,
2025
    December 31,
2024
 
             
ASSETS                
Current assets                
Cash   $ 325,354     $ 2,119,581  
Accounts receivable, net     477,955       1,650,547  
Inventory, net     20,940,746       14,640,632  
Prepaid expenses and other current assets     525,287       327,894  
Total current assets     22,269,342       18,738,654  
                 
Property and equipment, net     40,574       56,797  
Deferred tax assets     513,152       1,060,104  
Operating lease right-of-use lease assets     137,465       111,409  
Total non-current assets     691,191       1,228,310  
TOTAL ASSETS   $ 22,960,533     $ 19,966,964  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY                
Current liabilities                
Accounts payable   $ 8,584,090     $ 4,176,305  
Credit cards payable     2,980,539       3,389,880  
Short-term loan     683,760       610,967  
Operating lease liabilities-current     75,897       114,540  
Accrued expenses and other current liabilities     732,367       2,322,535  
Due to related parties     2,660,418       4,192,995  
Total current liabilities     15,717,071       14,807,222  
                 
Non-current liabilities                
Operating lease liabilities-non-current     61,334       -  
Deferred tax liabilities     19,464        
Total non-current liabilities     80,798       -  
Total liabilities     15,797,869       14,807,222  
Commitments and contingencies     -       -  
                 
Stockholders’ equity                
Preferred stock: $0.0001 par value per share, 10,000,000 shares authorized, none issued and outstanding as of June 30, 2025 and December 31, 2024     -       -  
Common stock: $0.0001 par value per share, 300,000,000 shares authorized, 35,160,190 and 35,143,460 shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively     3,516       3,514  
Additional paid-in capital     5,832,685       5,802,686  
Retained earnings (accumulated deficit)     1,236,343       (595,175 )
Accumulated other comprehensive income (loss)     90,120       (51,283 )
Total stockholders’ equity     7,162,664       5,159,742  
                 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY   $ 22,960,533     $ 19,966,964  


The accompanying footnotes are an integral part of these unaudited consolidated financial statements.


HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(In U.S. Dollars, except for share and per share data)
For the Three Months and Six Months Ended June 30, 2025 and 2024
(Unaudited)

    Three Months Ended June 30,     Six Months Ended June 30,  
    2025     2024     2025     2024  
                         
Revenues, net   $ 27,103,106     $ 28,070,707     $ 52,940,196     $ 52,751,829  
Cost of revenues     (11,605,754 )     (12,445,297 )     (23,297,546 )     (22,674,213 )
Gross profit     15,497,352       15,625,410       29,642,650       30,077,616  
                                 
Operating expenses                                
Selling and marketing     11,715,571       12,843,697       22,962,568       24,017,888  
General and administrative     2,160,930       1,844,517       4,138,366       3,584,360  
Total operating expenses     13,876,501       14,688,214       27,100,934       27,602,248  
                                 
Income from operations     1,620,851       937,196       2,541,716       2,475,368  
                                 
Other (expenses) income                                
Other expense     (2,300 )     (4,777 )     (1,999 )     (5,933 )
Interest expense     (43,782 )     (61,984 )     (90,837 )     (124,096 )
Other income     7,912       59,477       69,737       87,511  
Total other expenses, net     (38,170 )     (7,284 )     (23,099 )     (42,518 )
                                 
Income before income taxes     1,582,681       929,912       2,518,617       2,432,850  
Income tax expense     (405,680 )     (280,762 )     (687,099 )     (717,886 )
                                 
Net income     1,177,001       649,150       1,831,518       1,714,964  
                                 
Other comprehensive income (loss)                                
Foreign currency translation adjustments     154,939       (8,058 )     141,403       (24,591 )
                                 
Total comprehensive income   $ 1,331,940     $ 641,092     $ 1,972,921     $ 1,690,373  
                                 
Basic and diluted income per common share   $ 0.04     $ 0.02     $ 0.06     $ 0.05  
Weighted-average number of common shares outstanding     35,160,095       35,108,804       35,155,795       35,102,203  


The accompanying footnotes are an integral part of these unaudited consolidated financial statements.


HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In U.S. Dollars)
For the Six Months Ended June 30, 2025 and 2024
(Unaudited)

    Six Months     Six Months  
    Ended     Ended  
    June 30,     June 30,  
    2025     2024  
             
Cash flows from operating activities                
Net income   $ 1,831,518     $ 1,714,964  
                 
Reconciliation of net income to net cash used in operating activities:                
Depreciation expenses     23,517       70,920  
Amortization of operating lease right-of-use lease assets     122,018       98,773  
Deferred tax assets     546,952       571,296  
Deferred tax liabilities     19,464       -  
Stock-based compensation     30,001       36,000  
Inventory allowance     416,196       645,379  
Unrealized foreign exchange gain     237,028       -  
Changes in operating assets and liabilities:                
Accounts receivable     1,172,592       (5,594 )
Inventory     (6,716,310 )     (1,026,905 )
Prepaid expenses and other current assets     (197,393 )     37,203  
Accounts payable     4,407,785       1,875,374  
Credit cards payable     (409,341 )     (2,120,514 )
Accrued expenses and other current liabilities     (2,283,745 )     (888,522 )
Operating lease liabilities     (125,712 )     (92,899 )
Income taxes payable     -       33,700  
Net cash (used in) provided by operating activities     (925,430 )     949,175  
                 
Cash flows from investing activities:                
Purchases of property and equipment     (801 )     (34,593 )
Net cash used in investing activities     (801 )     (34,593 )
                 
Cash flows from financing activities:                
Payments to related parties     (839,000 )     -  
Net cash used in financing activities     (839,000 )     -  
              -  
Effect of changes in foreign currency exchange rates     (28,996 )     (51,838 )
                 
Net change in cash     (1,794,227 )     862,744  
                 
Cash at beginning of the period     2,119,581       2,484,153  
                 
Cash at end of the period   $ 325,354     $ 3,346,897  
                 
Supplemental disclosures of cash flow information:                
Cash paid for interest   $ 11,095     $ 9,883  
Cash paid for income tax   $ 52,841     $ 109,260  
Non-cash investing and financing activities:                
Operating lease right-of-use of assets and operating lease liabilities recognized   $ 134,648     $ 172,903  


The accompanying footnotes are an integral part of these unaudited consolidated financial statements.


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